R.I.P. Hollywood

Indie Producers Surpass Hollywood Execs

Author

Jasmine P. White
August 11, 2023

Indie Producers Surpass Hollywood Execs

Hey Creative,

TODAY IN LESS THAN 5 MINUTES

Let’s pay our respects to an old friend.

R.I.P to Hollywood, preceded in death by Blockbuster, VHS and TRL. Hollywood leaves to mourn Content Creators, Independent Artists and Tubi fans. The repass will be held in Hell’s Kitchen at Marseille and Nizza.

Just kidding…kinda.

Hollywood is dying a slow death and they owe it all to studios that are prolonging the WGA and SAG negotiations.

Turns out, Independent artists hold a distinct advantage over those colossal networks. The power to respond quickly to trends and current events is a secret weapon. While big networks are trapped under all the bureaucracy, Indie artists can seize the moment.

Content is king and the beast is ALWAYS hungry! Here are…

 3 WAYS INDEPENDENT ARTISTS CAN BEAT HOLLYWOOD 😖 

Data-Driven Storytelling

Today's content landscape thrives on real-time trends, and indie producers hold a distinct advantage. Platforms like TikTok enable swift responses to trends and events, in stark contrast to the slower processes of big networks. Swift action is rewarded with quick visibility, making indie content agile and relevant.

Authenticity Advantage

Authenticity fosters genuine connections. Issa Rae taught us that - she was simply herself. Awkward AND Black.

And perfection need not apply. Just look at these Facebook groups  dedicated to co-watching low budget Tubi movies. These viewers LOVE them, exposed boom mics and all.

In a world where it’s becoming increasingly harder to tell the real from the fake…a little human error is welcomed in these groups.

Niche Appeal

TikTok creator ‘PinkyDoll’ is making $7,000 a day by repeating bizarre gestures and phrases like ‘gang gang’ and ‘ice-cream so good’ on a loop. Now everyone is doing it.

Weird to you, but clearly somebody likes it. To the tune of $$$.

Understanding your niche audience is key to success. Tailor your content to their interests, values, and preferences. Speak their language. This targeted approach creates strong engagement.

The Future Belongs to the Independent Artists

Social media has already replaced traditional news for anyone under 35.

Hollywood…you’ve been warned.

✨ Sprinkle Sprinkle ✨

QUICK INDUSTRY SNACKS

  • Tory Lanez Sentenced to 10 Years in Prison for Shooting Megan Thee Stallion.

  • Zoom promises that they’re not stealing your likeness; customers skeptical.

  • Angus Cloud, Euphoria Star, Dies at 25.

  • Lionsgate beat quarterly earnings and vows to exit Latin America by EOY.

  • A+E Networks Shake-Up:  Tanya Lopez and Amy Winter among the increasing count of women being ousted from industry C-Suites.

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eath